John Topley’s Weblog

Welcome To The Social

I’ve just been reading a hilarious review over at Engadget of the installation process for the software that comes with Microsoft’s new Zune device. Apart from the fact that the software clearly isn’t finished and has a high stinkage factor, what caught my eye was some of the language used in the screens. In particular:

A picture of one of the Zune's installation screens, that says 'Welcome to the social'

What the heck does Welcome to the social mean? It’s not even English! Actually that’s not quite true. Around here it’s slang for the dole office. I’m sure that’s not quite the sleek and sexy iPod-bashing image that Redmond’s marketing supremos had in mind for the Zune!

Comments

There is 1 comment on this post. Comments are closed.

  • avatar mynameishere
    04 December 2006 at 20:13

    It's perfectly good English. Just fill in the understood words:

    Welcome to the [ice cream] social.

    Duh.

I’m sure that’s not quite the sleek and sexy iPod-bashing image that Redmond’s marketing supremos had in mind for the Zune!


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